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IT Marketing | August 10, 2016

How Can IT Providers Develop a Guest Blog Marketing Strategy?

Basketball strategy on blackboardThe ultimate goal of any IT marketing campaign is to generate leads that convert into customers. That is not an easy task because you will need to build quality traffic, dominate the search engine result pages, build your online influence, increase your credibility, have a good subscriber base, and increase your business exposure as well as brand awareness.

The good news is that many IT providers do not know how to achieve all that. So how can you achieve “all” that? Two words: guest blogging. Simply put, you need to develop content for other blogs to get quality backlinks. Now, here’s how to develop a successful guest blog marketing strategy:

1. Create a list of those you wish to guest blog

What you need to do is create a wish list of websites within your market — like MSP vendors, IT news sites, and any other IT related blogs — where you would like to contribute guest blogs. This will require you to do a lot of research because you don’t want to guest blog on low quality or irrelevant sites. Try to focus on businesses that have respected backgrounds and authority in the IT market and whose content aligns with your business.

2. Find out who is in charge of the website or blog

Unless you happen to know the content manager of the site or blog, you will have to find out. This also includes getting all the contact information because developing a relationship with other bloggers in your niche is vital for a successful IT marketing.

3. Start writing articles about them

How do you show that you are genuinely interested in those sites and get not only their attention but also their approval? Start by writing articles about them and articles that are helpful to them. The articles that you write should be 100% original, good quality and helpful to the readers and the business.

4. Post those articles for everyone to see

After writing the articles, you need to promote them as much as possible so that you reach as many people as possible within the industry. The best place to promote the articles is through social media especially in LinkedIn MSP groups or other platforms that such groups exist.

5. Let the content managers know

Without letting the content managers know about the free press that you have given them, they might never know about it. You can do this by sending an email or making a phone call, together with sending them the copies of the articles — which they can link to on their websites. Notify them about the quality of your articles and that they are free to make any changes as they wish as long as they retain your bio and a link back to your site.

6. Don’t be a one-hit wonder!

Guest blogging is all about building relationships and, this, you will achieve by first sending a thank-you note to the content manager for accepting to post your article; and secondly by making a follow-up through submitting other articles in succession.

Final words

Those quality backlinks are crucial for your IT marketing campaign, here at MSP SEO Factory, we can help you guest blog successfully on relevant, high quality websites. Contact us today to learn more about guest blogging, and other MSP marketing techniques.


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