What Questions Should You Ask a Potential Internet Marketing Provider?
Internet marketing can be difficult to navigate, especially for a novice. Many IT marketing companies are aware of this, and might exploit it against businesses who don’t know the right questions to ask. In this article, we’ll be discussing the questions you should be asking them and why, so you have a better understanding of what you’re asking for and what you’re paying for.
What sites have you gotten top-ranked?
First and foremost, you want a resume. Ask for the sites that they’ve gotten top-ranked in the past, and take note of how their marketing influence changed the site. Any respectable IT marketing business should be able to turn this over with zero hesitation. If they can’t, chances are they aren’t reputable to begin with, and you shouldn’t be trusting them with your Internet marketing strategy at all. If they can’t answer this basic question, go ahead and turn them away. If they can, don’t stop here…
What keywords do they rank for?
Search rankings are based on a wide variety of things, but one of the most important factors are keywords. Keywords are what you type in the search box on Google to get your result, or are part of/similar to what you’re typing. If you see them only ranking for extremely specific, long-tail keywords, then chances are they’re trying to trick you. This is because keywords with lower search volume are easier to rank for.
What is the search volume of these keywords?
Search volume basically means how often people are searching for these keywords. So, say the keyword you have is “retro 16-bit pixel art in Austin, Texas”. That’s really specific, and nobody is searching for that! Just a few posts with that keyword will get you top-ranked for it, but it won’t actually mean anything, because nobody was running searches for that anyways. Following the pixel art example, a much more competitive keyword would be “pixel art in Austin, Texas”, since people looking for that will use general terms.
If the keywords your provider is ranking for are low in search volume, it’s easy to make it look like they’re doing their jobs – when, really, they’re putting forth bare minimum effort. Don’t let them get away with that!
How competitive are these keywords?
Finally, you should be asking how competitive these keywords are. Say, if you’re running a local restaurant, you’ll have a keyword like “barbeque in Austin, Texas”. There are a lot of BBQ joints in Austin, so that keyword actually has a lot of competition! If you’re ranking high for that keyword, Google has decided you’re the most relevant barbeque joint in Austin, and that’s the kind of results you should want from a search marketing plan.
Unfortunately, some Internet marketing businesses will try to exploit a lack of marketing knowledge. Don’t fall into those traps! Here at MSP SEO Factory, we provide a blog full of informative posts just like this one, which you can use to educate yourself. If you’re interested in our services, you can also contact us for a consultation!